The ASA is at the sharp end of advertising regulation in the UK and its guidance is constantly evolving. In the last 2 years, it has introduced new rules on the use of data for marketing, detailed guidance which prohibit gender stereotypes and release guidance notes on subjects as diverse as weight loss and influencers. Retailers familiar with the codes are very proficient at ensuring competitor advertising is compliant and not unfair and that their own ads are compliant.
In this module we will look at the most relevant provisions and recent developments, discuss what is fair and what is impermissible in a comparative advertisement and provide practical guidance on how to run an effective and compliant campaign.
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Domain name infringements, how to create & maintain a cost-effective online monitoring programme
Tuesday 3rd November
In this module we will provide highly practical guidance in this area ranging from the high level monitoring and triaging of potentially problematic third party registrations through to the nuts and bolts of complaint preparation.
Position brands, me-toos & anti-counterfeiting post-Louboutin
Thursday 29th October
In this module we will focus on the added value that position brands, a relatively new way of protection IP, can help protecting key features with distinct placing on products or in marketing.
Big brands = big value
Thursday 15th October
In this module we explore the framework for leveraging the best value for your brands under your contracts, including the licensing and sale of marks, the use of heads of terms, local law issues, formalities, taxation and the application of EU and UK competition law.