Are you leveraging the value of your brands to the max? Ensuring you obtain the best return and protection for your brands will require well drafted and negotiated contractual terms but there is a lot to consider to make sure you get this right and on the right side of the law. The implications of the OECD’s November 2019 review and recommendations on the Licensing of IP and Competition Law (Nov 2019) as well as recent trade mark and competition cases alongside other factors, including Brexit, digitalisation and the GDPR. They play a part in how you draft and negotiate your contracts.
In this module we explore the framework for leveraging the best value for your brands under your contracts, including the licensing and sale of marks, the use of heads of terms, local law issues, formalities, taxation and the application of EU and UK competition law.
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