Online presence is increasingly important to retailers as a key route to market, making it important to get the terms and policies that are found on an e-commerce platform right. These documents will need to cover customers’ use of your platform/website, the terms on which they purchase your products or services as well as ensuring sufficient information is provided around their consumer and data protection rights.
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Tuesday 24th November
In this module we will provide an overview of unregistered rights in the UK and Europe, highlight areas of change (recent decisions such as Beverly Hills Teddy Bear Company v PMS and Cofomel v G-Star Raw confirm the constantly evolving nature of design law) and analyse whether there should now be more of an emphasis on obtaining registered protection.
IP disputes on e-markets – strategies & tactics
Thursday 3rd December
In this module we will provide a guide to the Amazon system, allowing e-commerce teams to navigate the platforms’ Amazon Brand Registry tool. Attendees will also learn other vital strategies for monitoring and protecting against counterfeiting online.
Practical steps for risk minimisation & effective communication across your business
Thursday 14th January
In this module we will discuss what steps can be taken as a matter of good business practice to prevent or minimise your business’ risk and exposure which can be as simple as training staff on how best to create and share internal or external communications or on how to initiate and run an ‘issue management team’ most effectively.