China is both a major global hub  for branded products and one of the largest markets for them. Whilst a hugely significant – and positive change – was introduced to China’s trade mark law in late 2019, bad faith trade mark filings and brand high- jacking are still a problem. The case law on so-called OEM trade mark use (that is the manufacturer of product in China solely for export)  is also constantly shifting.

In this module we will consider these issues and suggest solutions allowing you to apply and determine how Chinese case law on OEM use impacts on your global supply chains, as well as your ability to sell your branded products to Chinese consumers. We will touch on the use and registration of brand names in Chinese characters, transliterations of trade marks and the use of nicknames of brands and their registration by Chinese consumers which are all important components in the use of brands in China.

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Logo Law

Thursday 7th january

In this module we will provide knowledge of the particular law and principles applicable to the comparison of logo marks. This knowledge will be crucial to marketing teams when developing a new logo allowing them to assess conflicts with prior logos. The session will also assist legal teams when assessing the merits of infringement claims against third parties for use of potentially similar logos.

E-commerce – getting your website documents right

Thursday 28th January

In this module we will help you understand the issues involved in putting together appropriate Terms of Use, the Consumer Rights Act’s impact on your Terms of Sale, and the thought process required to develop an appropriate Data Protection Policy/ Notice, which will help you to manage the legal issues that arise in e-commerce.

Debating designs

Tuesday 24th November

In this module we will provide an overview of unregistered rights in the UK and Europe, highlight areas of change (recent decisions such as Beverly Hills Teddy Bear Company v PMS and Cofomel v G-Star Raw confirm the constantly evolving nature of design law) and analyse whether there should now be more of an emphasis on obtaining registered protection.