Logos are a vital emblem of retail identity. Their unique characteristics mean that they have been the subject of many trade mark decisions, not least because the analysis of the similarity of images and stylized text to a registered mark can be much more complex than a comparison of word marks. Recent decisions such as Beats Electronics, LLC V Disashop SL and Micheal Kors (Switzerland) International Gmbh v Julong Wang have helped keep logos at the centre of emerging trade mark law.

In this module we will provide knowledge of the particular law and principles applicable to the comparison of logo marks. This knowledge will be crucial to marketing teams when developing a new logo allowing them to assess conflicts with prior logos. The session will also assist legal teams when assessing the merits of infringement claims against third parties for use of potentially similar logos.

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