Few, if any, retailers can afford to ignore the new landscape for IP protection created by policies such as Amazon’s Seller Central programme. Even if they do not sell on them directly, retailers frequently need to contend with third parties selling legitimately or selling grey market or counterfeit stock. The way in which e-markets now handle claims of intellectual property infringement is very different from, and sometimes more important than, the court process. Whichever end of the complaint process they are on, retailers need to know how the processes work and what is the best practical way of using this very different dynamic to their advantage.
In this module we will provide a guide to the Amazon system, allowing e-commerce teams to navigate the platforms’ Amazon Brand Registry tool. Attendees will also learn other vital strategies for monitoring and protecting against counterfeiting online.
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E-commerce – getting your website documents right
Thursday 28th January
Practical steps for risk minimisation & effective communication across your business
Thursday 14th January
In this module we will discuss what steps can be taken as a matter of good business practice to prevent or minimise your business’ risk and exposure which can be as simple as training staff on how best to create and share internal or external communications or on how to initiate and run an ‘issue management team’ most effectively.
Tuesday 24th November
In this module we will provide an overview of unregistered rights in the UK and Europe, highlight areas of change (recent decisions such as Beverly Hills Teddy Bear Company v PMS and Cofomel v G-Star Raw confirm the constantly evolving nature of design law) and analyse whether there should now be more of an emphasis on obtaining registered protection.