Latest retail & fashion IP news & views
Welcome to HGF’s e-briefing on current intellectual property stories in retail and fashion. We hope you enjoy each edition and welcome your feedback including any topics you’d like to read in future issues by contacting email@example.com.
HGF's e-briefing on current intellectual property stories in retail and fashion.
From griefsploitation by McDonald's to accusations of body shaming by Protein World, this issue looks at last quarter's more controversial advertising law issues. Our retail team also considers the dynamic approaches to IP protection taken by retailers for their footwear, highlights issues to consider when assigning a trade mark licence following the judgment from GNIC v Holland & Barrett; provides a handy bite-sized summary of this year’s noteworthy retail case law and considers what steps retailers are taking to combat cyber counterfeiters.
Introducing you to HGF’s first edition of our e-briefing on current intellectual property stories in retail and fashion.
This issue looks at the trends that are affecting brand strategies. 2016 saw many retailers, including House of Fraser, All Saints and Radley make serious moves into China to take advantage of a growing Middle Class. Brands were also seen to drive developments in wearable tech and Snapchat launched its sponsored filters in response to consumer demand for personalisation and millennial drivers. Our retail team considers the intellectual property implications of these developments.
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