Welcome to HGF’s e-briefing on current intellectual property stories in retail and fashion. We hope you enjoy each edition and welcome your feedback including any topics you’d like to read in future issues by contacting firstname.lastname@example.org.
Introducing you to HGF’s first edition of our e-briefing on current intellectual property stories in retail and fashion.
This issue looks at the trends that are affecting
brand strategies. 2016 saw many retailers, including House of Fraser, All Saints and Radley make serious moves into China to take advantage of a growing Middle Class. Brands were also seen to drive developments in wearable tech and Snapchat launched its sponsored filters in response to consumer demand for personalisation and millennial drivers.
Our retail team considers the intellectual property implications of these developments.
Enter your email address below to receive our e-briefing direct to your inbox.