AI is coming and it will change trade mark law

Lee Curtis and Rachel Platts feature in Managing Intellectual Property Magazine

January 2018

The rise of artificial intelligence may mean some of the historic concepts and principles of trade mark law will simply no longer apply or will have to be interpreted differently, write Lee Curtis and Rachel Platts of HGF in Managing Intellectual Property Magazine. 

Sitting at home or at work today, one might presume that the way product suggestions are made and how the product purchasing process is conducted has remained static over the years. That is not the case, however. The way products are bought has gone through three revolutions already in the past hundred years, and a fourth is on the horizon, if not already here.

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