PTMG 94th Spring Conference
HGF Partners Stephanie Loeffler-Reading and Claire Hutchinson are both attending the PTMG 94th Spring Conference being held in Paris from 13th - 17th March 2017.
Trade marks are an important source of orientation for both patients and healthcare professionals in the pharmaceutical market, with its confusing multitude of products. Not only are they valuable marketing instruments of pharmaceutical companies, but they also help to avoid name related medication errors, thus increasing patient safety.
Founded in 1970, PTMG has been a success story ever since: over more than 4 decades a family-like group of specialized trade mark professionals, with a high representation from the pharmaceutical industry, has evolved. The initial ideas of our founders are still up to date, since the original challenges to create successful global pharmaceutical brands subsist to this day. New developments such as the digital revolution and the increased importance of regulatory aspects have led to additional challenges. PTMG today is a lively organisation bringing together a group of highly dedicated trade mark professionals with a lot of passion for, as well as experience in, the pharmaceutical field.
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