Watching your hashtags – how to be legally compliant in social media
Partner Antony Gold together with Chris Norton of Prohibiton will be holding sessions to discuss how to be legally compliant in social media. The event will be held at HGF's Leeds office on 8th October 2014, 8.00 - 10.00am.
Social media provides superb opportunities for brands to promote themselves and engage powerfully with customers and stakeholders in a direct, and meaningful way. However, as many well-publicised cases have shown, it also presents huge bear traps for the unwary.
Not only that, but the increasingly blurried boundaries between professional and private use of social media presents challenges for organisations, as employees unwittingly go ‘off message’ through their own social networks.
In two short, but lively, sessions, Antony Gold, Partner at leading Intellectual Property firm, HGF, and Chris Norton, Managing Director at social media specialists, Prohibition, will discuss the challenges, opportunities and risks for brands seeking to expand their use of social media. They will also provide essential tools for success in this area.
The event will also include a case study of a brand that has seen their social media go right – and wrong – in the real world. Key areas we will be focusing on include;
- What are essential IP issues to understand when active in social media - brand disparagement, trade mark and copyright infringement and passing-off
- The ways and means of complaining if your own brand is under attack
- Scenarios to avoid at all costs
- Best-practice – how to get social media campaigns right first time
- Effectively managing the use by employees of social media
Antony Gold from HGF
Antony is a partner at HGF, a leading firm of Intellectual Property specialists. Antony was formerly a contentious intellectual property partner and Head of Retail at Eversheds LLP. Antony advises many leading retailers on branding, brand protection and online issues. He is consistently ranked as a leading individual by independent legal guides, including the Legal 500.
Chris Norton from Prohibition
Chris is MD of specialist award-winning Leeds-based PR and social media agency, Prohibition. He is co-author of the CIPR’s Social Media Handbook “Share This Too”, which became the fastest selling social media marketing book on Amazon in 2013, as well as a social media and PR lecturer at Leeds Met University.
To register for this event please click here.
For more information please email Liz Renn or call 0113 233 0189.