Mr Mrs Miss Ms Dr Other

Mr
Alexander
Hagen

Partner & Trade Mark Attorney

Amsterdam Office

Trade marks

Telephone. +31(0) 20 809 5628
Mobile. +31(0) 614 401 660
Email. [email protected]
Vcard
Linkedin

Experience

Alexander started in IP in the legal department of a multi-national, where after he joined a niche IP firm, and after a few years joined a renowned International IP firm in Amsterdam, working for clients, from start-ups to sports; fashion; technology and design driven businesses, helping them with IP management, design and branding strategies, counterfeit, cross border litigation, conflict advice, structuring, DD, and licensing. He was also part of the senior management of the firm for over 15 years. Alexander joined HGF January 2017.

Specialisms

Industries

Services

Qualifications

Trade Mark Attorney

Benelux
Dutch
Europe

LAW DEGREE

RUN Uni

Recognition

WTR 1000

WTR 1000 says; “...Alexander Hagen is an authority on corporate IP issues...” (2014), “…incredibly prompt and clear in his advice, and a favourite of household-name brands…” (2015), “…represents prestigious brand owners including cosmetics companies and football clubs; …licensing and due diligence procedures among his specialisms” (2016), "dynamic... devises highly creative trademark strategies and razor-sharp litigation tactics; licensing and financial IP planning are also fortes..." (2017).HGF Amsterdam is a dynamic firm that continues to grow year on year. Clients love it and it is little wonder that it is among one of the biggest and most renowned IP outfits in Europe. It attracts good, ambitious people who perfect the balance between being complete professionals while also being friendly and approachable to work with.” Providing solid trademark assistance for a series of elite clients domestically and internationally, the team is led imperiously by Alexander Hagen. Thanks to his unique, commercial insight, Hagen “is an extremely talented professional with a very pragmatic approach who puts the client at the forefront of everything that he does”. (2020)

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MIP IP Stars

MIP Trademark star 2015, 2016, 2017, 2018, 2019, 2020

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Publications

Leader's League Rankings 2023

View publication online

IP Stars 2023

View publication online

WTR 1000 2023

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International trade mark registrations – change to UKIPO handling procedure

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World Trademark Review 1000 2022

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WTR 1000 2021

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MIP IP Stars 2020

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WTR 1000 2020

View publication online

WTR 1000 2019

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Publishing on subjects in the field of Intellectual Property, a.o. in WTR, BMM, MIP. Honourable mention Wim Mak award for “Post Postkantoor” 2004

Conferences: 2022

May 19th 2022

HGF Complete webinar: comparison of registered and unregistered design rights procedures before the EUIPO and UKIPO

Speaker

Event details

April 30th 2022

INTA 2022 Annual Meeting Live+

Attended

Event details

Conferences: 2021

March 9th 2021

IQPC Global IP Exchange Europe 2021

Attended

Event details

January 26th 2021

IQPC Global IP Exchange USA 2021

Attended

Event details

Conferences: 2020

September 29th 2020

IQPC Global IP Exchange Europe 2020

Attended

Event details

May 21st 2020

WTR London

Attended

Event details

Conferences: 2019

December 3rd 2019

IP in Retail Conference Amsterdam 2019

Speaker

Event details

November 13th 2019

Luxury Law New York Summit 2019 - New York

Attended

Event details

October 21st 2019

IQPC IP World Summit 2019 - Amsterdam

Attended

Event details

September 24th 2019

IP in Retail Conference 2019 - London & Leeds

Speaker

Event details

September 18th 2019

Luxury Law Summit New York

Attended

May 18th 2019

INTA Boston

Attended

Event details

May 18th 2019

INTA 141st Annual Meeting 2019 - Boston

Attended

Event details

March 11th 2019

IQPC Global IP Exchange Europe - Berlin

Speaker

Event details

CSR

Mentoring and some pro bono help / advisory for City -hub in Amsterdam, for local Centre in hometown, and for Students and Trainee’s.

Related News

Event - 18th May - 22nd April 2024

INTA 2024 Annual Meeting Live

The HGF European team will be attending the INTA Annual Meeting Live, which will take place on 18th-22nd May 2024 in Atlanta, Georgia. The conference will connect some of the …

Event details

How to Use IP Strategy to Tip the Odds in Your Favour

Porter’s Five Forces model [1] is just one example of a convenient model for exploring and understanding the forces at play in a competitive marketplace. Michael Porter’s Five Forces model …

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Blog Series: IP Ingredients, Part 2: Sippin’ Success with Trade Marks

In the UK, trade marks and the food and drink industry have a long and rich heritage.  One of the most well known of these stories begins in 1876, when …

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Leader's League Rankings 2023

We are happy to announce the Leaders League rankings for 2023 are now live, and HGF is basking in the spotlight with multiple mentions across various categories. This recognition reaffirms …

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IP Stars 2023

After months of research, Managing IP has published the IP Stars list for 2023. HGF is delighted to have 23 attorneys from England, Scotland, Ireland, Netherlands and Germany recognised and …

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Why should I register the Trade Mark(s) of my business? – 6 Top Tips

A trade mark is anything that identifies the origin of goods or services writes Rebecca Field, Partner & Trade Mark Attorney (pictured above). This includes the name of the product, …

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Alright Cuthbert

The caterpillar war may have been settled last year, but it hasn’t stopped Aldi continuing to dig at M&S. There was the limited edition Cuthbert being sold to raise money …

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Every Lidl Helps - Lidl wins High Court case against Tesco on the “Clubcard Prices” logo

After an interim High Court decision and a Court of Appeals decision, Mrs Justice J. Smith handed down her judgement on 19 April in favour of Lidl having held that …

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