For 15 years, before joining HGF Law, Alaric was Head of Legal and Operating Companies and Company Secretary of PZ Cussons (International) Limited. For the last five years at Cussons he was also Company Secretary of PZ Cussons Plc. His early career was spent with Sandoz SA in Switzerland and Cussons International Ltd. He has a breadth of experience that covers all aspects of corporate legal matters with particular knowledge of intellectual property and commercial contracts.
Alaric has extensive experience of drafting and negotiating trade agreements, including technical co-operation, licensing (patents, trade marks and commercial information), distribution, manufacturing, agency, confidentiality, partnership, consultancy, supply and purchasing agreements. He has also administered disputes and mediations in relation to such agreements. As part of his role as Head of Legal, Alaric worked with marketing and research departments in substantiating product claims and advised on and administered compliance with major legislation and corporate governance issues. He has recently completed a number of complex multinational brand acquisitions and disposals.
Alaric is a Registered Trade Mark Agent and a Professional Representative before OHIM. He is a member of the Institute of Trade Mark Agents.